Marketers know that young people are easily reached through social media, attracting business leaders is more of a challenge! What people don’t always realise is that while many platforms like Instagram are predominantly used by Millennials and Generation Z, they’re growing to become the norm for people of all ages around the world.
Social media is a great, free way of advertising your product and promoting your business. It’s easy to use and quick to set up, making it perfect for start up businesses with a small marketing budget. Many businesses utilise social media to create a community of supporters and believers in their product, some even entirely built from a presence on one platform.
It’s important to choose the right platform for your brand and target audience, for example LinkedIn for professionals and Snapchat or TikTok for teenagers. Regularly posting engaging content to a platform that fits your demographic is a great way of increasing awareness of your business and ultimately generating more sales.
Net72 is a dynamic marketing agency that can help your business to maximise the power of social media to reach all audiences. Need help with your online presence? Contact us at firstname.lastname@example.org