The Power of Video

Since the launch of Netflix and YouTube in the early 2000s, video has grown to become one of the most powerful marketing tools in business. The combination of audio and fast paced moving images can bring a whole new level of understanding and interest to your product, grabbing the attention of potential clients more effectively than other forms of media.

According to a 2020 study by Wyzowl, 95% of marketers said the use of video had increased understanding of their product or service, and there’s a reason why. Take the debate of films vs books as an example: many people say they find films and TV easier to understand and follow than reading a book of the same story. For viewers, this more enjoyable experience means it is far easier to convey information about your business or product.

We created a short explainer video for Clutch Space Systems, a small and relatively new business that creates software for the satellite industry. In sectors like this where the product being sold is extremely technical, a video explaining the key points of the product can be highly beneficial to gaining new customers.

Net72 can provide you with a video production package tailored to suit your needs. Take a look at the explainer video we created for Clutch Space Systems on their website.

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Net72 is a full service online and offline marketing agency that specialises in helping organisations improve their communications with visitors, staff and clients.

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