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Did you realise that Google discriminates against badly designed / insecure Websites?

To help you see how your site measures up, you can use our free Website Audit tool.

We are offering this to all our site visitors, allowing you to identify the areas of your website that are failing. This can be in terms of your SEO, google rankings & general usability. The report generated is specific to your website and will give you an overall grade (A – F). The report is split into the following sections: SEO, Usabilty, Performance, Social and arguably the most important Security. Each section contributes to your overall grade.

How it works

A website audit is an examination of your web-page performance. Auditing your website can determine whether or not it’s optimised to achieve your traffic goals, and if not, how you can improve it to increase performance.
Search Engines rely on many factors to rank a website. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential.

 

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mainspring office doors

We are thrilled to announce the launch of our latest website for our new client, Mainspring Fund Services.

Mainspring provides fund administration and accounting services with a focus on technology and service quality for private equity, venture capital, real estate, debt and infrastructure funds.

Mainspring desperately needed to refresh their image as they become a bigger player in the market – the new look website certainly reflects this. The new website outlines their main service offerings, a smart Meet the Team page, as well as useful News and Insights sections where they publish their thought pieces.

Take a look at this link to see their new website – https://www.mainspringfs.com/

We have also designed and printed the first of three corporate brochures for Mainspring for their PE and Venture Capital sectors.

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There was a recent study that showed that 60% of small UK businesses (companies with 5 staff or less) do not have their own website. The majority of these small businesses were local businesses. The excuses for not having a website seemed to be pretty consistent. Some owners did not think the size of their business meant that they needed a website, whilst others cited cost and lack of time as reasons for not having one created.

When asked how they found business, the business owners said they relied on word or mouth, local advertising and business listings (such as Yell) to create new business opportunities.  However, these owners are missing some obvious tricks by not having a website.

If you are a small business owner and are thinking about taking the plunge on a website – take a look at the 4 main reasons of why net72 believe you need a website.

1. Access to customers outside your town and county

Before the internet became so widely available and used, almost all local businesses would have only had competition from other companies in the same town or region as them. If someone wanted to book a holiday, buy a car, or buy their groceries for example, they would have walked down to the town, gone into a shop and spent their money there.

With the internet, shoppers have access to a worldwide market – and therefore ‘local businesses’ can sell their produce and services all over the world.

There are of course pro’s and con’s, threats and opportunities here for local businesses.

It’s a threat because many customers look online, rather than coming to visit your shop. This means your local market will, effectively, shrink, putting your business at risk. However, the internet also offers up opportunities for you to sell anywhere too – so what you may lose locally in sales, you can more than make up for by selling further afield. If you sell wine in Gravesend, you can sell wine in Glasgow too!

However, this is only really possible if you have a channel/medium to sell it from. This is why having a website is so important for your business – it is your shopfront to a worldwide audience.

2. Communicate with new and retained customers

Your website is not just there to sell your products and services, a website is also a way of building your brand, and subsequently relationships with customers so that they become ‘retained’ customers and stay loyal to you and your business. Once you have an impressive website, you have a genuine reason to keep in touch with them over the long term and owners can use this to their considerable advantage.

The website is not just your online brochure, websites now have the functionality to advertise events, products or sales, offer voucher codes, run competitions and much much more. There are plenty of innovative ways to generate new business, and retain the customers so that they come back for more.

Once you have built trust with a customer, it is a proven fact that even when a customer can find something cheaper elsewhere, they are much more likely to stay with a business that they have built a relationship with – this is even becoming the case when people have bought and ordered online.

3. Showcase your products or services to a worldwide audience

Obviously, once your website is up and running, not only can you tell your customers and potential customers that visit your website about your products and services, you can also persuade them to order online.

Modern websites that tend to be designed in a template format allow you to create portfolios of your best work, so if you are an artist, graphic designer or landscape gardener you can showcase the quality of your work. If you work in the retail sector, you can create an e-commerce site so customers can purchase products there and then.

This is important for your business as online buyers expect to be able to see what they are looking for and, if it is for sale, to be able to buy there and then. If they can’t, they’ll almost certainly look elsewhere.

4. Extend your opening hours to 24/7

The beauty of the internet is that it is open 24/7. This means that you do not have to be at your shop, and you can still make sales.

Having a simple contact form on the website means that customers can get in touch with you 24/7 – that would simply not work without a website.

So in conclusion

You will find that more and more people use the internet to research and find local services or products. Their expectation is that every company will have a website – if they have a bad website, it is arguably worse than not having one at all!

From reading our article that is focused on local businesses, you should now understand the importance of having an online presence and how it can benefit you in many different ways.

If you would like to get to discuss how net72 can help you, please fill in the form on our contact page.

How is your current website performing?

If you have a website and are interested in how it is performing, why not try out our free website audit. It is incredibly quick – and enlightening! Click here to try it now!

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We are pleased to announce the release of Incentive FM Group’s latest communication tool: Incentive Connect.

Incentive Connect is the one stop shop for their Incentive to view all the latest information & documentation from across the Group.

The aim of this publication is to reduce the volume of internal emails from the various areas of the business, to instead have one secure area where all information can be safely accessed.

We have incorporated the Incentive Connect portal into the private Incentive social networking site ‘My-Incentive’. This is so that only staff with a login can view the content.

We are carefully monitoring who has viewed the publication, through the use of our SendPress module that allows contacts with the right permissions to view who has actually clicked/opened the email. This also allows us to calculate bounce backs.

Users are required to confirm that they have read and understood all of the information in the publication. Users must submit their details through a form at the bottom of the page – making analysis extremely easy and accurate.

Click here to visit the Incentive FM Group websites.

 

 

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Website updates were carried out for our client Jackson Nugent Vintners to ensure the website and data captured on their site is fully compliant with EU Law regarding GDPR which comes into play Friday 25th May.

Updates include:

  • An in-depth GDPR policy statement, written and added to the website footer, which informs customers of why/ how long and who sees their personal data, with the option to contact the team to have personal information removed.
  • On the Contact form, we have included a paragraph to inform whoever is contacting JNV that their details will NOT be passed onto any third party, and are only used to contact them directly. “The details that you supply in this contact form will only be used by us to contact you. You have the right to contact us at any time to request to see your contact details on file. You can request for your details to be deleted from our system at any time. Your details will not be passed on to any other party”
  • A MailChimp to all clients was sent to give them the option to opt out of any promotional emails / other forms of communications from JNV in the future.

Click here to visit Jackson Nugent Vintners website.

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We have now incorporated an area on our Match bookings page for all of our golfing society clients that allows them to view which other Members have signed up or expressed an interest in a particular event.

This information is displayed in a list, only accessible by logged in Members. The list automatically updates whenever a booking is made – making it extremely easy for Match managers and attending Members alike to keep an eye on the numbers…and of course the competition!

This goes hand in hand with our current golfing society offering, which focuses on taking the heavy administration  away from the Honorary Secretary and negates the need for endless spreadsheets, entry forms etc.

To find out more about our Golfing Society offering and how it can transform your society follow – https://www.golfingsocietywebsites.co.uk/

 

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We use Google Analytics to monitor all our website traffic, and to assess how social media drives traffic to our websites. This allows us to fine tune our social media approach in line with the data produced by Google analytics.

Analytics works by tracking ‘tags’, that are a small piece of JavaScript code that needs to be installed on every page of your website in order for Analytics to work properly. This data is then collated and shown in a ‘report’ page in the Google Analytics’ admin interface, where you can set up multiple reports for multiple websites within your account.

To find out how you can benefit from google analytics on your website Contact Us here

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Some of Spain’s hidden gems have been hand selected by our client Waud Wines for their latest Members’ Taster case. Waud Wines specialise in finding niche wines that are not normally available on the high street.

Net72 assist Waud Wines with all of their marketing collateral. Whether it is by adding a new product onto their website, creating their quarterly tasting notes for members, annual newsletter, as well as stationary sets.

This project involved adding their new wines to the website, as well as designing, printing and delivering their Spanish tasting notes.

To browse Waud Wines products, take a look at their website. https://www.waudwines.com/shop

To get a feel of some of our design work, take a look at the selection of tasting notes that we have designed for them over the years. https://www.waudwines.com/tasting-notes

 

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Our newly designed online Golf Shop allows Members of our golfing society website clients to purchase branded society merchandise directly from their preferred supplier. For example, our Hazards Golfing Society client have a direct relationship with Walton Heath Golf Club in Surrey.

When they place the order on the website, the order and funds go directly to the professional at Walton Heath. They then deal directly with the client so that the Honorary Secretary has no involvement at all.

Gone are the days of one member of the society holding stock at their home. There is no need for the society to tie up plenty of their cash in merchandise either. In the example of Walton Heath, members place their order, and each order is ‘made to order’.

Members are able to choose how they receive their order:

  • Shipped directly to them (£5 charge added before checkout)
  • Pick up directly from Walton Heath Golf Club (no delivery charge)

Members will be able to make payment with Debit and Credit Card – including American Express.

When the order is placed, members can expect to receive it within 3 weeks.

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