This was a recent Golf Club web site market research survey undertaken by Marketing DNA on behalf of Net72. The analysis of the results has drawn many surprising conclusions - the most outstanding of which is that the vast majority of Golf Clubs have identified the importance of a web site to their marketing and membership management disciplines, but have invested relatively little in terms of money and resource into their online strategy.

Summary Conclusions:

• The majority of Golf Clubs have identified their web site as being important or very important to their marketing and member management activity.
• While there are notable exceptions, in general the technology used is 3 or more years old. Clubs have invested less than £3,000 in total, or put another way, a little more than the price of a decent golf ball per member.
• In general seems to be a lack of skill or an internal 'web champion' within most golf clubs and little more than 1 to 3 hours a week spent managing the web site that has been identified as being important.

For the full Research document, please click on this link: Research findings