This is your opportunity to sell club merchandise online, to a global audience. E-commerce has become a very easy way of expanding business. As long as customers have a trouble free experience, it is the most efficient and convenient form of shopping.

Most alumni associations operate from a school shop or outfitters, and so with geographically spread alumni, it is unlikely that an old boy or girl would return to the school shop just to buy some cuff links or a tie. Making these purchases online is far more convenient.